SAP Buys E-Commerce Platform Vendor Hybris

SAP AG said Wed it is acquiring Hybris, the Zug, Switzerland-based resource of e-commerce technology used by companies that run consumer-facing websites. The companies did not expose circumstances of the cope, which is expected to closed during the third 1 / 4 of 2013.

SAP said during a company get in touch with that Hybris will remain an personal company and sustain its management team, led by CEO Ariel Lüdi and Carsten Thoma, its us us us president and co-founder. But SAP also assures that this buy will provide its customers with a organic experience between the front-end e-commerce engine and back-end techniques such as inventory management, and applications managing income details, marketing and team participation.

But the organization's popularity creating items is infrequent, according to Holger Mueller, an professional with Constellation Analysis Inc. He is aware of of that customers still have to use labor-intensive pc pc details pc laptop or computer computer file come arriving coming arriving back techniques to move details between SAP techniques and details from SuccessFactors, the hr management program it acquired this year. “That’s a big problem,” Mr. Mueller suggested CIO Information during a mobile mobile mobile phone conference. He involved that “they have no roadmap” for when finish development will be finish for SuccessFactors, let alone Hybris.

Jim Dever, a online for SAP, said the company is moving to integrate all its applications under the HANA framework. HANA is SAP’s improving online online internet directories and analytic program, which keeps details in remain storage space space place place place to be able to process online online internet directories problems and research more quickly. “Being able to submission this on top of HANA will make a much more awesome further level of customer participation,” he suggested CIO Information.

SAP has been under pressure from IBM Corp. and Oracle Corp., both of which provide e-commerce techniques – something which Mr. Dever revealed. He said the buy will allow SAP to provide its customers a “more organic approach” to how companies manage transactions with customers across a variety of techniques, and then manage the resulting in transactional details in other techniques. Mr. Mueller said “SAP customers should evaluate their applications towards a matrix[ed] company future and keep out for the development strategy and options that SAP will need to come out within the next a few a few a few a few a few several weeks.” But he involved that it will be important to understand SAP’s applications more clearly.

Peter Sheldon, an professional with Forrester Analysis Inc., also described that “how long that will actually take to integrate is more of a long-term element.”